Relevance over reach
A few of the right people matter more than a long list of strangers.
Home / About
The Person Behind SO
Not a fan of the usual way of doing sales.
I'm Shubham. I spend most of my day asking one question:
How can this be done differently?
Most outbound is the same email sent to more people, with a little more push every quarter. I got bored of that a long time ago.
So I started asking a different question: what would make the right person actually want to reply?
That question led to Shubham Outbound. For several years, I've been building outbound for founders in the US and UK, handling everything from research and messaging to appointment setting. And I still love doing the work myself.
How I think about outbound
A few beliefs behind everything I build.
Context earns attention
People reply when a message is clearly meant for them.
One story, every channel
Email, LinkedIn and ads should say the same thing to the same people.
It should belong to you
Your outbound is part of your company, not something you rent.
Real-time intent sync
Live intent signals sync to every profile in your pipeline, so timing is never a guess.
A note from me
If I wouldn't want to receive it, it doesn't get sent.
Every message carries a founder's name. It reaches someone who never asked to hear from them, so it has to be worth their time.
That is the standard I hold myself to. I treat your reputation the way I would treat my own.
Who would you like to be talking to next?
Tell us about your offer, the customers you want to reach and what you want your outbound process to do better.